The barbarians want to change the landscape

On November 23rd, 2015, the Business Modelling & Strategies Summit For Healthcare took place at High Tech Campus Eindhoven, in the Netherlands.

The interactive workshop enhanced a dialogue with decision makers and experts in the pharmaceutical and bio technical sector.

Participants were challenged to create solutions to business cases and/or groundbreaking ideas essential for their business. These would be tested in the field of process management, strategy, communication, data management, research & development, monetisation or valuation.

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Why Business Modelling & Strategies Summit For Healthcare?

The digital natives, the new barbarians, threaten the core of each sector, each organization, including those in pharma and biotech. However, most trans-formative and disruptive initiatives bring marginal change. For instance users can give feedback via Facebook or a new app is nothing more than the traditional ‘analog’ process in a new ‘digital’ suit.

But the barbarians will not stop at the gates, they want to change the landscape. Even strongly regulated sectors like energy, insurance or health care are not immune for these barbarians. Technology offers the end-users (patients) the tools to influence the business models and the way money is being made, for instance in the pharmaceutical industry.

Most organisations continue, intentionally or unintentionally, to use their traditional workflows/habits and keep their centralistic and/or hierarchic way of working. Many decision makers have access to all the relevant technology, but don’t know what to do with it. Too few companies explore their strength like brand value or customer loyalty to step into the new digital age.


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